Alice in Wonderland
Challenge: Design typographic ephemera based on a popular tale without drawing excessively on its original aesthetics. The booklet should be a creative reimagination of the chosen content, without the use of ornaments, shapes, or images.
CLIENT
Self-initiated
DELIVERABLES
Booklet
YEAR
2025
ROLE
Creative Direction
Approach: In the booklet, I played with Wonderland’s warped sense of time by arranging the text in abstract, clock-like formations. Instead of page numbers, each spread is labeled by an hour, turning the booklet into a small decoding game that mirrors Alice trying to make sense of a nonsensical world.
