BGL
Challenge: Develop a full brand identity for BGL, a modern bagel bar where customers can build their own bagel combinations from a wide range of spreads, fillings, and toppings. The concept focused on creating a fast, customizable, and contemporary food experience with a bold and fresh visual identity. Brief- @designerbriefs on instagram.
CLIENT
@designerbriefs
DELIVERABLES
Branding, layout design
YEAR
2026
ROLE
Creative Direction
Approach: To convey the bold and modern personality of the brand, I created a minimal yet playful logo system paired with vibrant colors and typography. To reflect the customizable experience, I designed the menu as a spreadable system where each category is presented on a separate sheet. I also created a “What Your Bagel Say About You?” coaster set to make the experience feel more personal and interactive.
